| Dear Supporter, We have some very exciting news we cannot wait to share! It involves bold, fresh and fabulous Nup to the Cup branding, a new website, an artist collaboration, an eccentric animation, a song, YES, a song, a liberated (and somewhat psychadelic) horse, a launch party, and our most ambitious marketing campaign to date! Want more? Read on! Since CPR was formed in 2008, we have been exposing the racing industry for what it is – a ruthless exploitative industry that is all about making money.In October 2019, ABC’s 7.30 program ran the ground-breaking investigation, The Final Race that blew the lid on what happens to horses after they are ‘retired’ from racing. The racing industry had nowhere to hide, forcing them to admit that they had failed these horses. They were in damage control as their social licence was being seriously questioned. Though there have been some minor improvements, the claims being made that horses from the racing industry are no longer being sent to slaughter are just that – claims – just as they have been since we started exposing ‘wastage’ well over a decade ago. The industry still cannot tell us where the approximate 13,000 horses who are exiting racing and breeding each year are going. We don’t believe anything has changed other than the disposal of racehorses has gone underground, literally. Whilst that may be a story for another day, we feel it is time to make a more concerted effort towards supporting and encouraging the cultural shift of turning Melbourne Cup day into Nup To The Cup day. A day we celebrate animals – not exploit them. OUR VISION Melbourne Cup day has traditionally been a fun day where Australian’s from all walks of life get together with friends, have a few drinks and a bet on the races. It is now time to turn it on it’s head! Nup to the Cup events have been happening since we kicked them off in 2010, giving die-hard animal lovers who were already aware of the cruelty of horse racing a fun alternative on a day many had found difficult in the past. Some still remain conflicted about receiving a public holiday for a cruel horse race. Through a more concerted effort to reach the masses, saying Nup to the Cup and partying FOR the animals CAN become the norm. Our vision is to make the first Tuesday of November into a day everyone celebrates animals, not a day we watch them being whipped around a racetrack for human entertainment and gambling profits. Our collective voice saying Nup to the Cup will become louder than ever before and spread the message that animal exploitation is not okay. KICKSTARTING OUR VISION BRAND NEW WEBSITE We’ve got a new website, dedicated solely to Nup to the Cup. It has all the information you need. It’s bright, colourful and fun and gives people a genuine cruelty free alternative. It demonstrates how you can say Nup to the Cup in so many varied ways, big and small. From a day with close friends at home, the park, the beach, where ever, to joining one of the many events that will be registered each year on our website. Or, you can even create your own large scale public event. Our website will help you promote it and provides ‘how to’ tips and support. We’ve made it as easy as possible to get involved. Go to nuptothecup.org to check it out and for more information. ARTIST COLLAB Meet Equus (aka Squeak Squeak), our 2022 Nup to the Cup Mascot, and his friends      A chance meeting with world renowned artist, Anthony Breslin, led to a collaboration that now sees his colourful but sophisticated art being used to spread the word about the importance of having fun but not at the expense of any animals. Anthony, a pacifist and animal lover, immediately said yes to having his art being used to help spread the word about the plight of racehorses. You can find out more about Anthony here. We’ve got a load of Nup to the Cup merchadise, some featuring the famous horse head, for you to buy. We’ve even bought Equus to life… Check him out in our new animation created by motion-design artist Mike Gordon below! |
AN AMBITIOUS MARKETING CAMPAIGN
This year we’ve taken steps to get the message of saying Nup to the Cup to the masses. Our bold and bright new branding, designed by Melbourne artist Sebastian Berto, vibrant website and liberated mascot are just about to hit this country’s most popular digital news, business and lifestyle pages, whilst also flooding the socials across Instagram, Facebook, TikTok and Linkedin. Click on these platforms to follow us and when you do see our ads, please help spread the word by sharing to your own socials.
Let’s show everyone that we can still have fun whilst being kind to animals.
NUP TO THE CUP CAMPAIGN LAUNCH
We’re holding a special event to launch our campaign and it’s new website, new mascot and new song and we’d love you to join us. All tickets include vegan canapes and a complimentary drink on arrival.
Where:
The Gertrude Hotel – 148 Gertrude St. Fitzroy, Vic
When:
Friday 7 October, 2022
5.00pm Media Launch (media only)
6.30pm Campaign launch begins
8:00pm DJ Shimmy Barnes
9.00pm Nup to the Cup song to be launched
Cost:
$40.00 General Admission (early bird before 20th September)
$48.00 General Admission (post 20th September)
$70 CPR Patron (optional)
Tickets available here.
BE A VOICE THIS NUP TO THE CUP DAY!
This year, and every year, we want as many people as possible to organise or attend a Nup To The Cup event, have an awesome, fun time, and use it as an opportunity to raise funds for any animal charity you desire. Our website has all the tips, listings and support you need.
Ironically, this year, Melbourne Cup day falls on World Vegan Day, November 1st. So, let’s do it proud!
Help us achieve our vision by joining an event or starting your own – and let’s have fun FOR the animals!
DONATE
Help Nup to the Cup take on the Melbourne Cup!
Donate to our Nup to the Cup campaign here.
OTHER CPR EVENTS
Caulfield Cup Protest – Saturday 15 October, 2022
Derby Day Protest – Saturday 29 October, 2022
Melbourne Cup Parade Protest – Monday 31 October, 2022
Official CPR Nup to the Cup/Farshans in the Field Party – Tuesday 1 November, 2022
Keep an eye out for more details. Thank you for reading and remember… speak up, always!
What a great new website and Nup to the cup campaign.