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You are here: Home / News / MYER Ends Melbourne Cup Partnership

MYER Ends Melbourne Cup Partnership

July 20, 2023 by admincpr Leave a Comment

THANK YOU MYER

This is amazing news!

After a forty year partnership, Myer has finally pulled the pin on horse racing. Myer’s chief executive John King said it was a difficult decision to end the sponsorship, but one that “aligns with our ongoing strategic objectives and marketing priorities”.

This comes after years of solid campaigning by CPR directed at the department store to stop glamourising the ugly business of gambling and animal abuse.

We hosted demonstrations outside the store, coordinated letter writing campaigns, developed our ‘10 Reasons Why your Business Should Not Be Associated With Horse Racing‘ educational outreach kit, and most fantastically, through our annual online ‘Hijack Myer Fashions on the Front Lawn’ action, so many of you posted fab photos of yourselves saying #nuptothecup from the absolutely divine, to the hilarious, to the grotesque and the outrageous.

Our awesome collaboration with Tenfingerz joining our Nup to the Cup event, facilitated the most fun Farshans on the Field human races, demonstrating you can have an amazing time without supporting animal abuse.

And most recently, through our collaboration with Collective Fashion Justice, Fashion Standing With Horses campaign, you reached out directly to the MYER board members and marketing team and let them know you’d no longer support their store so long as they sponsored horse abuse.

You all told Myer in many different ways to say #nuptothecup and they’ve finally listened.

Huge love and thanks to every single person who helped make this happen!

Please consider taking a moment to thank Myer via email at [email protected] You can also sign our petition to keep the pressure on other racing sponsors here.

From the SMH article:

“The departure of Myer is yet another example of lifestyle brands distancing themselves from horse racing, as concerns over issues like the cost-of-living and animal welfare loom large for younger demographics.”

Read more about Myer cutting ties with horse racing here.

News

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